KUN
From Inside to Impact
KUN is not a traditional educational institution. It is the fruit of a journey that spanned continents, a spiritual and physical experience that matured between East and West, born in Rome in 2014 as a meeting point between instinct and consciousness, heritage and modernity.
Our Destination
Our Vision
To revive education as an art of developing the human from within, and building communities rooted in presence, growing from their authenticity towards renewed awareness and living impact.
Our Mission
We accompany individuals and institutions in living educational experiences that return them to themselves, activate their presence, and open up authentic growth paths, through methodologies that link wisdom with application.
Our Values
Presence
Presence is an innate ability we all possess, and it is the root of every skill we learn. To live consciously, we need to observe ourselves and our interactions with life in its moment, as it is, without resistance or escape.
Authenticity
Authenticity is when the mind and body express the same message without contradiction. To live as ourselves, not with inherited reactions, and to deal with ourselves and our societies with transparency and honesty.
Ihsan (Excellence)
To work with perfection, from your heart, not from your desire for the result. At KUN, we offer what we love, with excellence, because the value is in the act itself, not in its return.
Connection
We cannot fragment the human; body, soul, spirit, and behavior... all interact together. We believe that life is governed by laws of interconnection, and that everything we experience is affected by what is within us and around us.
Companionship
To live these values, we need honest and safe companionship. At KUN, we don't guide or judge, but accompany... we train together to be true to ourselves in every time and place.
Why did KUN start?
In Samer Hassan's words
“When I started my journey in training and self-development twenty years ago, I wasn't looking for ready-made tools or techniques. But for a way that would bring me back to myself, and not ask me to abandon my roots to develop. KUN was born from a sincere desire to have an authentic educational path, growing from our land, speaking our language, and embracing our values.
Samer Hassan — Founder of KUN
A journey companion, not a path leader
From Our Journey
Milestones Along the Way
KUN is not just an institution, but a journey that began from body and intention, crossing continents to redefine education from within.
Before KUN: Search & Travel
From China to Canada to America to Europe, Samer moved between schools of martial arts, healing arts, and coaching, and founded "Dragon Academy" in Cairo as the first center combining physical and mental training for balance and growth. During this time, he formed a vision that embodies the human as an integrated being, and established the nucleus of the "Somatic Thinking" methodology.
Rome: Official Founding of KUN
The first official headquarters of KUN was opened in Rome, where Eastern and Western experiences converged. The Somatic Thinking® methodology was established as an applied educational philosophy that activates the relationship between body, intention, and awareness.
MCC Accreditation from ICF
Samer obtained the Master Certified Coach (MCC) accreditation from the International Coaching Federation, becoming the first Arabic speaker to achieve this high classification.
Launch of Our Accredited Program
Accreditation of the Somatic Thinking program as an international training program from ICF, establishing the first accredited Arab training path in coaching based on an authentic Arab philosophy.
ICF Young Leader Award
Crowning his intellectual and educational journey, Samer received the "Young Leader in Coaching" award from ICF Global, in recognition of his unique vision.
Egypt: First Arab Expansion
Opening of the KUN branch in Cairo, as an extension of the Rome branch, with the launch of training programs rooted in Arab values, language, and context.
Iraq: Community Partnership
Partnership with Dr. Khaled Al-Basisi, to launch developmental programs in Iraq, based on the balance between the individual and society, authenticity and creativity.
Dubai: Strategic Hub
Moving the main headquarters to Dubai, and launching the digital academic portal, with a focus on the learner experience, and Gulf and global expansion.
Jeddah: Educational Paths Launch
In partnership with Coach Reem Bakheet, KUN launched the first integrated educational paths that activate Somatic Thinking in an authentic Saudi environment.
Abu Dhabi: Philosophical Transformation
At the Arab Coaching Summit, Samer launched his call to revive education as a life path, not just a means of teaching. A call to redefine the coach as a contemporary educator.
Towards the Horizon
Launching our full educational platform, accrediting "Barakah Flows" as an independent methodology, translating our curricula to new languages, and opening the KUN Center for in-person educational experiences.
500+
Coaches graduated
13
Countries
500K+
Sessions delivered
~1M
Lives touched
Our Team
At KUN, leadership is not individual, but collective and collaborative. Behind these faces works a team of coaches and facilitators from across the Arab world.
Samer Hassan
Founder & CEO
Marwa Sherif
Partner & PR
Eman Farid
Sales & Marketing Manager
Reem Bakheet
Our Partner in Jeddah
Khaled Al-Basisi
Our Partner in Iraq
Yasmin Hassan
Accounts Manager
Kun is an internationally accredited training school by the International Coaching Federation (ICF), offering Level 1 and Level 2 accredited programs to the highest professional training standards.
Samer Hassan is an ICF Master Certified Coach (MCC), ICF Young Leader Award recipient (2019), founder of Somatic Thinking®, and has trained 500+ coaches across 4 continents.
Our headquarters are in Meydan Free Zone, Dubai, UAE. We deliver programs across the GCC and globally online.
"Kun" is a Quranic word meaning "Be" — the divine command of creation. The academy's name reflects the belief in human capacity for genuine transformation when it starts from the self.